Henkel product winners: Product of the Year™ 2024

all®, Dial®, and Schwarzkopf® brands win U.S.A Product of the Year™ awards

Beauty Consumer Brands Innovation Laundry & Cleaning May 7, 2024


Product of the Year™ (POY) USA is the world’s largest consumer-voted award for product innovation. The purpose of the award is to guide consumers to the best products in their market and reward manufacturers for quality and innovation. Each year, POY accepts entries for consumer products that demonstrate advancement within their industries. The POY USA seal is backed by a survey of 40,000 people by Kantar, a global leader in product innovation research.

Product of The Year Henkel winner logos

Congratulations to the all®, Dial® and Schwarzkopf® brands for winning 2024 POY USA awards!

all® sensitive fresh™ – Winner in “Laundry Detergent” category

all® sensitive fresh™ was developed with a “Spring Breeze” hypoallergenic scent, is 100% free of dyes and removes 99% of top every day and seasonal allergens*. all® sensitive fresh™ liquid laundry detergent is Safer Choice Certified by the US EPA and comes in 36 ounce and 88 ounce bottles with load counts of 24 and 58, or in mighty pacs® with a load count of 19 per container.

“The all® brand is committed to developing laundry products that meet the needs of all consumers,” said Julia Galotto, Vice President of Marketing at Henkel. “While all® free clear is known to be a trusted laundry brand for people with sensitive skin, we discovered a desire from consumers to have the best of both worlds: a detergent that is gentle on skin and leaves clothes with a light scent after each wash. all® sensitive fresh™ is the result of listening to our loyal community and innovating to ensure we are the trusted choice for all their laundry needs.”

*Dog and cat dander, dust mite matter, ragweed pollen, grass/tree pollen. all® sensitive fresh™ is not intended to treat or prevent allergies.

Dial® Hand Soap & Dial® Cocoa Butter & Orange Extract Exfoliating Body Wash – Winners in
“Hand Soap” and “Personal Hygiene” categories

The New and improved Dial® Hand Soap, features antibacterial liquid and foaming formulas with added aloe and 100% PCR Plastic* ergonomically improved bottles. In the Personal Hygiene category, the new Dial® Exfoliate & Restore™ Cocoa Butter & Orange Extract Body Wash is formulated to reveal visibly smoother skin in 1 shower.

*Excludes cap and pump.

Schwarzkopf® Keratin Blonde – Winner in “Hair Treatment” category

Schwarzkopf® brings professional quality color to blondes with Keratin Blonde, a line of four hair color kits with Bond Enforcing System, which empowers consumers to achieve a healthy-looking blonde result at home. Additionally, the new Schwarzkopf® Keratin Blonde Anti-Brass Purple Mask reduces brassiness and yellow tones for a cool blonde result, delivering 3x stronger hair* and leaving hair feeling smooth.

*against combing breakage on damaged hair vs. untreated.

“It is an honor to be endorsed by Product of the Year as a 2024 winner for Hand Soap, Personal Hygiene, and Hair Treatment categories,” said Chris McClement, Senior Vice President Marketing North America at Henkel. “Knowing that consumers are being more intentional with how they spend their dollars, it’s more imperative than ever for us to stand out at shelf to showcase our unique innovations. This widely recognized Product of the Year red seal acknowledges our efforts on behalf of consumers, customers, and partners to create innovative products that are high quality and deliver on sustainability.” 


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A man in a lab coat with Henkel logo standing in a lab next to a microscope

Anyone who successfully manages brands over generations needs the right balance of tradition and innovation. By understanding change, we can shape the future. This is also reflected in Henkel's corporate purpose: “Pioneers at heart for the good of generations”.