May 15, 2020 Düsseldorf / Germany
Henkel Beauty Care Professional Brands Made History as a Guinness World Records™ Winner with Digital Charity Hair Festival
In collaboration with the Fritz Henkel Stiftung charity foundation, #HairdressersUnited brought together some of the world's biggest hair and beauty care professionals under one digital roof, in a celebration of solidarity with the hairdressing industry.
On May 5th, powered by social media, the 24hr live stream event was a first of its kind, showcasing 41 top Hair Artists from 19 different countries (that's 13 different time zones) presenting a variety of Look & Learn seminars, in 9 different languages.
The livestream covered everything from hair coloration, including blonding, balayage and blur techniques to cut, styling and barber art, as well as creative up-do tutorials and braiding trends; totalling 41 different tutorials.
Thanks to the meticulous planning and commitment from all involved, the event was also recorded as a GUINNESS WORLD RECORDS™ for the ‘longest online hair education seminar streamed over the internet’ – achieving a total of 27 hours and 34 minutes of continuously live-streamed content. #HairdressersUnited was also re-streamed in 4 other digital channels.
Henkel Beauty Care Professional Brands and Hair Artists
A truly unique event, the experience united 9 Henkel Beauty Care Professional brands (Schwarzkopf Professional, AUTHENTIC BEAUTY CONCEPT, JOICO, INDOLA, Kenra Professional, Sexy Hair, #MyDentity, Pravana and Alterna) with 41 representing Hair Artists, and their combined audience of over 8.3 million followers.
All in all, the festival was a truly amazing feat; #HairdressersUnited was planned and executed with management teams across 3 different time zones – an achievement in itself that has pulled the hairdressing world together during a globally challenging time.
Appreciation from the hairdressing community has been overwhelmingly expressed since the event, with respected industry names sharing their tributes. "It was a privilege to have been part of this amazing event, thank you for putting this together and for such a worthy cause," said Schwarzkopf Professional Global Ambassador, Lesley Jennison. Ambassador Tyler Johnston also added, "it was an absolute pleasure to be a part of this incredible project...all for charity and to support people affected by COVID-19, thank you Henkel," – just a small example of the feedback received so far.
For more #HairdressersUnited tributes and Look & Learn seminars, don't forget to discover and follow the individual Hair Artists on Instagram.
#HairdressersUnited Digital Festival in collaboration with Fritz Henkel Stiftung Foundation
#HairdressersUnited was proudly produced as a charity event, held in collaboration with the Fritz Henkel Stiftung Foundation to raise funds for an industry in crisis, while also creating a positive community bond at this globally difficult time.
Together with the Fritz Henkel Stiftung Foundation #HAIRDRESSERSUNITED will contribute 100,000 euros to a variety of charities globally, including The Red Cross, United Way and the Professional Beauty Association. Additional viewer donations that were received during the live stream are yet to be announced as the numbers are still being tallied.
#HAIRDRESSERSUNITED wish to express sincere gratitude for the hard work and dedication from everyone involved; it was thanks to the individual efforts that #HairdressersUnited could raise finances for those in need and achieve a new GUINNESS WORLD RECORD™ for the ‘longest online hair education seminar streamed over the internet’. This event will go down in history as an amazing achievement to be celebrated for years to come!
Continue to support and follow your favorite Henkel Beauty Care Professional brands on Instagram and discover content from the event via the #HairdressersUnited #TogetherWeStand and #StrongBonds hashtags.
#HairdressersUnited was a record-breaking, digital charity hair festival held on May 5th, 2020 for a total of 27 hours and 34 minutes. The full #HAIRDRESSERSUNITED footage will be available via hairdressers-united.com soon.
Henkel Beauty Care Professional launched the first 24h digital charity hair festival bringing education and inspiration to the hairdressing industry.