Henkel Beauty Professional Canada to Support Salons with Free Color

Henkel North America’s Canadian Beauty Professional business is pleased to introduce a business support program for salons providing free hair color and developer to help them get back to business. Over CAD$ 2 million in hair color and developer will be provided to nearly 3000 salons across Canada through the Schwarzkopf Professional and Joico brands.

“With salons in Canada facing closures of nearly 60 days – if not longer in some regions; we want to do our part to help as many salons as we can. By covering an expense that gives them one less bill to pay, they can focus on getting their business back up and running,” said John Fortunato, Head of Henkel Beauty Professional Canada. “Salons are at the centre of every community and the heart of everything we do. Our hairdressers have shown us incredible loyalty throughout the years, and we want them to know we’ve got their back.”  

Eligible salons will be provided details on how they can redeem their free color and developer through the brands’ loyalty programs: Schwarzkopf Professional clubSKP and Joico’s Access Joico.

In addition to the free product support, Henkel’s Canadian Beauty Professional  brands have been supporting hairdressers and salons through hundreds of hours of free on-line learning, motivation and inspiration, through @schwarzkopfcan, @joicocanada Instagram handles and Joico.ca/education-on-demand.   

Henkel is committed to its communities and in March, announced a Global Solidarity Program, donating €2 million to the WHO/UN COVID-19 fund and regional organizations. In addition, Henkel will also donate 5 million units of personal and household hygiene products to aid communities in the fight against the global pandemic.

As part of the Henkel Solidarity Program, Henkel North America has donated 1.2 million units of essential household hygiene products to organizations that provide medical supplies, basic needs, and disaster relief within the US and Canada. Donations totaling over USD$ 600,000 have been provided to regional organizations, including USD$ 50,000 for the United Way of Canada and USD$ 200,000 to the Professional Beauty Association (PBA) COVID-19 relief fund to help licensed hair stylists who are experiencing financial hardship.