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Jul 22, 2020 Toronto, ON
Dial® Canada — a trusted leader in hand soap and other personal-care products — is releasing the results of its national survey that asked Canadians to weigh in on how COVID-19 has impacted their handwashing practices. While the survey supports several expected changes, like Canadians are washing their hands more often and for longer periods of time, it also suggests that women wash their hands far more often than men and that a third of Canadians are still only washing their hands “sometimes” before eating a meal.
The results of the recent survey*, conducted in English and French by bms – marketing research + strategy, include:
Frequency of handwashing before and since COVID-19:
Length of handwashing before and since COVID-19:
“This survey certainly indicates that Canadians are taking handwashing far more seriously since the COVID-19 pandemic,” says Maya Atallah, Senior Brand Manager, Body Care, Henkel Canada Corporation. “With consumers washing their hands more frequently, there is greater demand for hand soaps. To help address this need, Dial Canada is partnering with Food Banks Canada through the donation of soap products, as well as monetary support to help increase awareness and drive donations.”
The Dial® Canada brand and Henkel North America stand united in their values to help address challenges around the COVID-19 pandemic and to continue supporting families and communities across the U.S. and Canada.
*The conducted sample with 1,000 respondents is representative for the Canadian population and has no limitations concerning gender, nationality and living in designated provinces. The sample size allows valid conclusions on a 99% significance-level within a deviation of 3.89%. The reported results are all far above these criteria and therefore highly significant.