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May 17, 2021 Toronto, ON
Dial®/MD Canada — a trusted leader in the hand soap and other personal-care category — is releasing the results of its third national survey focusing on how COVID-19 has impacted Canadians’ handwashing and hygiene practices. Survey insights support the Dial launch of its Dial®/MD Clean + GentleTM/MC foaming handwash formula this year in Canada. Ideal for all skin types, Dial’s new Clean + Gentle foaming hand wash is dermatologist-tested, hypoallergenic, non-irritating and gentle on skin.
“The survey certainly speaks to an increase in the importance of handwashing among Canadians,” says Rita Bajzelj, Senior Brand Manager, Body Care, Henkel Canada Corporation. “The Dial brand is committed to understanding the evolution of Canadians’ handwashing needs and evolving and innovating our formulations to meet those needs now and in the future.”
The results of the recent survey*, conducted in English and French by Leger, the largest Canadian-owned polling, marketing research and analytics firm, include:
While the new Dial Clean + Gentle foaming hand wash is dermatologist-tested, hypoallergenic and gentle on skin ($3.99 MSRP), the formula is also vegan and free of dyes, parabens, phthalates, and silicones. As an extension to this product line, Dial also announces the launch of its Dial Clean + Gentle body wash ($4.49 MSRP). Both are available at leading Canadian retailers that sell hand washes and body washes.
*The Dial survey was conducted by Leger in March 2021 and included a representative sample of 1,512 English and French-speaking Canadians, 18 years of age or older. The survey with a sample of this size is representative of the Canadian population and has no limitations concerning gender, nationality and living in designated provinces. The sample size allows valid conclusions on a 99% significance-level within a deviation of 3.89%. The reported results are all far above these criteria and therefore highly significant.