Loctite prides itself on consumer brands and a wide professional portfolio that are committed to sustainability, aiming to make a positive impact on our planet now and for generations to come. The brand does this through innovations to formulation, packaging, and production.
For example, one of Loctite’s missions is to reduce the amount of plastic in their product portfolio. They have removed the plastic blisters from a selection of consumer adhesives like Super Glue and General Adhesives with the goal of expanding this initiative to the full assortment. Additionally, Loctite uses recycled materials in its packaging and is committed to reducing harmful chemicals in adhesive formulations while maintaining its products’ high quality and well-known bonding strength.
Beyond the Loctite® Brand
Henkel believes that companies play a huge role in making up the fabric of local communities and supporting projects and partnerships that further the greater good. For example, Loctite’s partnership with Habitat For Humanity International and its invigoration through the “Loctite® 2nd Chance House” project. This year-long program provides $200,000 in monetary support and product donations to help the global housing organization build affordable housing.
As a part of this activation, the brand partners with dedicated construction professionals, avid DIY enthusiasts, and passionate employees who use their combined knowledge and Loctite® brand products to breathe new life into a vintage home, transforming it for a deserving family. Throughout the course of the project, this team along with Loctite and Habitat For Humanity documents renovation efforts and shares homeowner stories on social media to keep the digital community engaged with the progress. See the first episode here!
All of the Loctite® brand’s successes are achieved by an exceptional team with a commitment to problem solving and formulating solutions that align to what is best for Henkel, the brand, the communities we serve, and our customers, consumers, partners.