Schwarzkopf believes that beauty creates confidence, and confidence brings people together to protect, preserve and enhance the true beauty of our planet. In pursuit of the brand’s mission, it is always looking for opportunities to lessen impact to the planet. For example, IGORA® ZERO AMM, is a permanent coloration line available in North America that is free from ammonia and fragrance and provides a pleasant client experience and natural-looking color results. It’s also formulated with Phytolipid Technology, a vegan formula,** and wrapped in sustainable packaging – the range boasts a 100% recycled aluminium tube, 100% recycled plastic cap, and a folding box made of minimum 92% recycled paper.
**Free from animal derived ingredients
Beyond the Schwarzkopf Professional Brand
Beyond its product portfolio, Schwarzkopf Professional has a strong connection with the salon professional community and is well-known for innovative partnerships with celebrity stylists and clients across the region. In the past two years, the brand has initiated meaningful partnerships with stylists and A-listers at the top of their game to educate and inspire their audience on how to take their hair game to the next level.
Most recently, the brand signed on celebrity hair colorist Jacob Schwartz as their new U.S. Hair Color Trend Ambassador and Tracey Cunningham, co-owner of Mèche Salon in Beverly Hills, as their U.S. Creative Director of Color & Technique. Previously, Schwarzkopf tapped Chris Appleton, one of Hollywood’s most in-demand stylists, as a Schwarzkopf Global Color Ambassador; and signed celebrity campaign partners Sofia Vergara, an A-List actress, Venus Williams, a global tennis superstar, Aly Raisman, a world-class gymnast, and Megan Blunk, a champion paralympic athlete. All of these partnerships allow Schwarzkopf to continue raising the bar, driving national trends, and offering hair colorists across the country the ability to level-up their techniques.
To keep up with the latest innovations and launches from Schwarzkopf Professional, you can follow the brand on Instagram or visit their website at schwarzkopf-professional.com. Be sure to keep an eye out for future editions of Beyond the Brand that will share more about Schwarzkopf consumer hair care, color, and styling.