STRIVING TO MEET CONSUMER NEEDS BY DRIVING INNOVATIONS WITH ICONIC BRANDS & TECHNOLOGIES
HENKELCONSUMER BRANDS
We are driving a multi-category consumer brands platform that represents a wide range of products and well-known brands. Our diverse portfolio focuses on two core categories: hair care & laundry and home care. In North America, our leading consumer brands include Schwarzkopf®, Snuggle®, Joico®, and Dial® among other household favorites.
Our Core Categories
Laundry & home care
Our brands like Snuggle®, all®, and Dial® play a key role in our consumers’ everyday lives. We want to inspire future generations with sustainable product solutions driven by consumer insights. That’s why we partner with our consumers and customers to develop market-leading brands and products in areas like laundry care, dishwashing, surface cleaners, pest control, and toilet care.
Hair
In the hair category, we are market leaders in both consumer and professional hair businesses. We are passionate about hair and our brands, like Schwarzkopf®, Joico®, and Kenra® truly reflect that. Whether it’s consumer hair care products; or innovative professional salon products for hair treatment, coloring, finishing, or styling – our brands are committed to quality, safety, sustainability, and high performance.
Contact & Services
Consumer Products Helpline
Henkel +1-877-777-3277
In the event of unintentional product contact, product misuse or any product questions related to any of our consumer brands, Henkel's help line agents will provide competent advice.