Laundry & Home Care

Generations trust in Henkel – your expert in washing and cleaning

The Laundry & Home Care business unit is the cornerstone of Henkel’s success story: It all started with a product from this business sector. In 1876, Fritz Henkel founded the company Henkel & Cie in Aachen, Germany. The company’s first product was a laundry detergent based on sodium silicate, named “Universal-Waschmittel” (universal detergent).

Since then, this branded consumer goods business has grown into a globally active unit with well-known brands, such as Persil, Purex  or Pril. For consumers around the world, our brand names have become an integral part of their daily lives. In the markets of relevance to us, our Laundry & Home Care business sector enjoys leading positions on a worldwide scale.

Our Laundry & Home Care product portfolio encompasses:

  • Laundry Detergents
  • Laundry Additives
  • Hard Surface Cleaners
  • Toilet Care
  • Air Care
  • Insect control products

About Laundry & Home Care in North America

Our strong brands and consumer-relevant innovations play a key role in the everyday lives of our consumers. Our Laundry Care portfolio in North America ranges from heavy-duty detergents, specialty detergents, fabric softeners and stain removers to laundry performance enhancers. Henkel is the second-largest laundry products supplier in North America – the world’s biggest laundry care market. The Home Care product portfolio includes household and specialty cleaners, air fresheners and insect control products for household applications.

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