Turkey, Ümraniye, Henkel Consumer Brands

Senior Category Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Leading category management team for the market share, category growth and channel financials, leading projects to further boost the potential of the laundry, homecare and hair care categories by planning promotions, preparing placement guidelines, leading launches & re-launches, crafting channel-based strategies in terms of sizing and pricing.
  • Leading regular meetings with the respective stakeholders to evaluate channel targets in terms of market share and financial results.
  • Analyzing market data and new trends to further boost the category growth in modern trade (Nielsen & Ipsos data)
  • Conducting Customer Collaboration meetings and projects and meeting clients’ expectations for all category management related aspect
  • Leading cross-functional relations with key stakeholders; Marketing, Sales, NRM, Demand Planning, Trade Marketing and Field teams
  • Preparing trade story for launches & relaunches and tracking the performance and execution in all channels.
  • Observes and communicates category news and trends internally and towards account
  • Conducting shopper studies with regional and global Commercial Excellence teams
  • Being part of Regional & Global Projects


  • BSc/BA in business administration or in a relevant field
  • Minimum 7 years of experience in category management in an FMCG company
  • Solid know-how on market research; Nielsen, and Ipsos
  • Effective communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
  • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
  • Competent in problem-solving, analytical and interpersonal skills and ability to work with a variety of people
  • Advanced user of MS office applications

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

JOB ID: 24064252
Contract & Job type: Regular - Full Time
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Performance bonus / Incentives
Performance bonus / Incentives Employee share plan
Employee share plan Medical insurance
Medical insurance Life insurance
Life insurance Cafeteria or Sodexo meal voucher
Cafeteria or Sodexo meal voucher Company transportation or Company car
Company transportation or Company car Flexible working arrangements
Flexible working arrangements Corporate social responsibility programs
Corporate social responsibility programs Discounted access to Henkel products