China, Shanghai, Henkel Consumer Brands

O2O Key Account Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • 负责推动重点零售商O2O生意发展(包括自营及O2O公域平台),能够结合全国O2O发展策略及客户实际生意状况,制定零售商O2O执行计划,达成O2O生意占比目标。
  • 重点零售商O2O深入合作,协同客户组对接客户线上采购及运营团队制定O2O方案(包括但不限于产品分销、活动视觉、营销方案、数据、场景、社群、媒体等),实现销售突破建立良好客情关系。
  • 赋能组织,通过培训、流程搭建、现场指导等方式理解O2O业务,完善线上执行,提升零售商团队O2O运营能力。
  • 联合客户组定期拜访重点零售商O2O部分,参与客户会议。
  • 结合总部O2O投资及公司价格指引规范,审批及完善重点零售商O2O活动申请方案。
  • 职位亮点

  • 了解并掌握市场中优质零售商O2O玩法及对接模式。
  • 成长为O2O重点零售商运营专家,独立运营O2O重点零售商项目。
  • 良好的公司福利及极具竞争力的薪酬回报。
  • 培训技能及跨部门沟通技巧,协同合作及领导力提升。
  • 轻松、和谐、年轻化的团队氛围及体验。


  • 3-5年快消KA工作经验,熟悉KA对接流程及运作体系,有较强的KA谈判及数据分析能力,1年以上O2O相关经验优先。
  • 具有良好的跨部门沟通及资源协调能力。
  • 积极主动,乐于沟通与思考,有一定的抗压性。
  • 对于O2O工作有热情,将O2O作为职业发展方向。
  • 本科及以上学历。
  • 有良好的英文读写能力,熟练使用office及数据分析工具。

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 24062751
Contract & Job type: Regular - Full Time
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Extensive leave policy Well-being programs
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Medical insurance Performance bonus / Incentives
Performance bonus / Incentives Tuition reimbursement
Tuition reimbursement On-site canteen (in some locations)