Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Head of Consumer & Construction SEA
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About this position
What you´ll do
- Steers all marketing, advertising and promotional activities and respective budgets; is responsible for L17 steering
- Provides marketing inputs for local / sub-regional master plan Identifies opportunities to increase brand distribution within existing business and new clients acquisitions
- Ensures consistency in market sizing methodology and creates tangible sales tools
- Oversees and supports implementation of channel strategy on local / sub-regional level through channel marketing activities Determines /quantifies market opportunities and develops customer roadmaps in alignment with stakeholders
- Contributes to devel-t of brands positioning and innovation; implements innovation pipeline to secure sustainable brand growth in region
- Coaches and develops local / sub-regional (project) teams Implements campaigns locally; ensures consistency in reporting campaigns and promotional action results
- Sets up and adapts Marketing Mix for each product locally Analyses competitor's scenario and draws sound conclusions given lack of market data Leading the local team to generate consumer inisghts as inputs for global and regoinal inno pipeline. Initiates local ideas for innovations in association with Regional and global counter parts.
What makes you a good fit
- 10+ years of experience in retail business and modern trade, ideally within consumer goods and construction materials sectors.
- Proven track record in leading and building teams from scratch, with the ability to structure, scale, and develop high-performing marketing teams.
- Strong strategic marketing and digital marketing expertise, including integrated campaign planning, execution, and performance optimization.
- Solid capabilities in market analysis and consumer insights generation, with the ability to interpret limited or fragmented data into actionable strategies.
- Experience in brand development, innovation, and creative design, including positioning, portfolio strategy, and innovation pipeline execution.
- Hands-on experience with Marketing Mix management, adapting strategies across products, channels, and local market requirements.
- Strong understanding of trade marketing, customer/channel management, and eCommerce (eCom) dynamics within retail environments.
- Demonstrated ability to identify growth opportunities, expand distribution, and drive new customer acquisition.
- Expertise in financial planning and budget management, including ROI tracking and optimization of marketing investments.
- Knowledge of category and brand strategy development, including trend analysis and competitive benchmarking.
- Experience in brand activation, sustainability communication, and integrated campaign execution across multiple touchpoints.
- Excellent stakeholder management and communication skills, with the ability to collaborate effectively across local, regional, and global teams.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Medical Coverage for employees and eligible dependents
- Provident Fund
- Annual Physical Examination for employees
- Discounts on company products
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26096250
Job Locations: Thailand, Bangkok, Bangkok
Contact information for application-related questions: talent.seaanz@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English. Should I write my application in English as well?
Yes, please. As Henkel is an international company, you will be working with colleagues from all over the world, and English is our official company language. Generally, our recommendation is to please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact, it is our expectation that Henkel employees will want to grow and explore different career paths during their time with us. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and in two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
If I have questions regarding my application, who do I contact?
Our recruiting team will help you with all requests regarding your application. Contact the team here.