göt2b® glued® 2-In-1 Spray Wax, the first dual finish spray wax for a customizable hold, has been named 2022 Product of the Year in the Hair Styling category for 2022. Product of the Year is the largest consumer-voted award for product innovation, determined by 40,000 American shoppers through a national survey conducted by Kantar, a global leader in consumer research. göt2b® glued® 2-In-1 Spray Wax has been awarded the top honor as the most innovative product in the Hair Styling category.
Feb 15, 2022 Stamford, CT
göt2b Glued 2-In-1 Spray Wax Voted Product of the Year 2022
In an ever-changing consumer landscape, the annual Product of the Year Awards are a go-to resource for those looking to find some of the best new products on the market, whether they’re shopping online or in-store. With a distinctive red seal that is globally recognized as the vote of confidence from consumers themselves, shoppers can easily cut through the clutter and trust that these products demonstrate the utmost innovation in their respective categories, whether in function, design, packaging or ingredients.
“Given the continued flux and uncertainty over the past two years, we’re prouder than ever to provide consumers with the vote of 40,000 fellow shoppers as a guide they can trust when making important purchase decisions for themselves and their families,” said Mike Nolan, Global CEO of Product of the Year Management. “One of the great strengths of Product of the Year is that we champion manufacturers for putting forward products that reflect the latest trends and offer consumers the solutions they’re looking for."
For over 30 years globally and 14 years in the USA, Product of the Year has served as the stage for brands to showcase exceptional quality and innovation. As an annual benchmark that forecasts the trends in store for the year ahead, this year’s winners reflect the things that everyday consumers value most.
“We’re thrilled to have got2b® glued® 2-in-1 Spray Wax recognized as the 2022 Product of the Year Award winner for the Hair Styling category,” said Melinda Johnson, Marketing Director, Hair at Henkel North America. “We innovated the hair styling market by introducing got2b® glued® Spray Wax, which is the first dual finish spray wax, allowing consumers to achieve two different looks with just one product. In an extremely competitive industry, we’re grateful for the opportunity to leverage the iconic Product of the Year red seal to help us stand out to consumers in the saturated market.”
The 40 winners of the 2022 Product of the Year Awards will be celebrated in a segment on Daily Mail TV and on DailyMail.com. Shoppers nationwide can also enter to win all 40 winning products in a Product of the Year sweepstakes hosted in partnership with Daily Mail TV. For more details, visit the Product of the Year Instagram page here.
As a resource for shoppers nationwide, the 2022 Product of the Year winners are highlighted in a shoppable article created in partnership with WomansDay.com, the online destination for the Hearst-owned Woman’s Day brand, and Ensemble IQ, a premier business intelligence resource with revered publications including Progressive Grocer, Store Brands, Drug Store News and Convenience Store News.