Inspired by Snuggle® Brand's Best-Selling Scents, New Homesick Candles Bring Laundry to Homes in a Fresh New Way

Trusted household brand Snuggle®, beloved for bringing long-lasting freshness and the comfort of home to consumers for over 40 years, has partnered with Homesick®, the handcrafted candle brand known for evoking cherished memories through scent. Together, the brands are introducing limited-edition Cuddle-Up Fresh™ and Freshly Washed™ candles, an iconic collaboration that celebrates the power of fragrance to instantly transport us back to the warmth, comfort, and familiarity of home. This partnership underscores both brands’ shared mission: transforming everyday moments into lasting sensory experiences.

Fresh off its 2025 rebrand, Snuggle® brand continues to deepen its promise of comfort by transforming best-selling scents, Blue Sparkle® and SuperFresh®, into a new lifestyle format designed to live beyond the laundry room. With a portfolio spanning nearly 200 unique memory-inspired products, Homesick® brings its artisanal craftsmanship to the collaboration, ensuring each candle embodies both premium quality and emotional connection. Together, Snuggle®brand and Homesick® merge heritage with artistry, creating a collection that feels both nostalgic and new in an irresistible celebration of home, comfort, and the iconic scents we never want to forget.

The Snuggle® x Homesick® collection elevates everyday living into an immersive, meaningful touchpoint for consumers, reimagining Snuggle® brand’s iconic scents into candle format. Featuring exclusive co-branded packaging with the cuddly Snuggle® bear, each hand-poured candle delivers an unmistakable sensory embrace of home. Available in limited quantities, the Cuddle-Up Fresh™ and Freshly Washed™ candles not only celebrate the fragrances consumers already know and love, but also transform them into a new ritual of comfort, warmth, and nostalgia.

“We’re excited to collaborate with Homesick on this launch,” said Allison Feldman, VP Marketing - Fabric Softener & Personal Care Brands at Henkel. “There’s nothing quite like the comforting smell of fresh laundry, and with these limited-edition Homesick candles, fans can now enjoy that signature Snuggle® scent in a whole new way.”

“Snuggle is one of those comfort brands we’ve all grown up with—the bear, the softness, the smell of fresh laundry. Reimagining that warmth with Homesick lets us capture the emotion people remember and share in a new, fun way". -Emily Siegel, Chief Product and Marketing Officer, Homesick

The limited-edition candles are available on Homesick.com, Amazon.com, Walmart.com, Target.com starting October 14, 2025. For more information and brand updates, follow @snuggle_bear and @homesick on social media.