Discover the brands from our business units Henkel Adhesive Technologies and Consumer Brands.
Aug 25, 2020 Toronto, ON
Dial® Canada — a trusted leader in hand soap and other personal-care products — is releasing the second in a series of results of its national survey that asked Canadians to weigh in on how COVID-19 has impacted their handwashing practices.
The results of the recent survey*, conducted in English and French by bms – marketing research + strategy, include:
Prioritizing instructions for kids’ return to school:
Parents’ concerns that children’s handwashing practices may lapse when they go back to school:
“Our survey clearly indicates that Canadian parents believe that frequent and thorough handwashing should be a key priority for Canadian children returning to school,” says Maya Atallah, Senior Brand Manager, Dial, Henkel Canada Corporation.
*Conducted in late May 2020, the survey with a sample of 1,000 respondents is representative of the Canadian population and has no limitations concerning gender, nationality and living in designated provinces. The sample size allows valid conclusions on a 99% significance-level within a deviation of 3.89%. The reported results are all far above these criteria and therefore highly significant.