Consumer Brands

Henkel Consumer Brands Stage Visual

Consumer Brands portfolio focuses on two core categories Laundry & Home Care and Hair. It is a multicategory platform including top brands such as all, Schwarzkopf, Snuggle, Joico and Dial. 

Laundry & Home Care

Henkel started its business with a laundry detergent almost 150 years ago. Today, our laundry care portfolio in North America ranges from heavy-duty detergents, specialty detergents, fabric softeners and stain removers to laundry performance enhancers. Henkel is the second-largest laundry products supplier in North America – the world’s biggest laundry care market. The home care product portfolio includes household and specialty cleaners, air fresheners and insect control products for household applications.


Every year 25 billion laundry wash loads are cleaned with Henkel detergents! 


With our hair category, we are active in the consumer goods as well as the hair professional business. The hair consumer segment offers products for hair coloration, styling and care for both retail and direct-to-consumers. For professional hair salons we offer hair treatment, coloring, finishing and styling products. Schwarzkopf Professional is among the world’s three leading suppliers of professional hair care products. In 2017, Henkel expanded its Hair Professional business in the USA – the world’s largest single professional hairdressing market – through the acquisitions of Nattura Laboratorios, S.A. de C.V, and Zotos International Inc.

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Every second the hair of 20 consumers is colored with Henkel hair colorants!

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