Laundry & Home Care
Henkel started its business with a laundry detergent almost 150 years ago. Today, our laundry care portfolio in North America ranges from heavy-duty detergents, specialty detergents, fabric softeners and stain removers to laundry performance enhancers. Henkel is the second-largest laundry products supplier in North America – the world’s biggest laundry care market. The home care product portfolio includes household and specialty cleaners, air fresheners and insect control products for household applications.
Every year 25 billion laundry wash loads are cleaned with Henkel detergents!
With our hair category, we are active in the consumer goods as well as the hair professional business. The hair consumer segment offers products for hair coloration, styling and care for both retail and direct-to-consumers. For professional hair salons we offer hair treatment, coloring, finishing and styling products. Schwarzkopf Professional is among the world’s three leading suppliers of professional hair care products. In 2017, Henkel expanded its Hair Professional business in the USA – the world’s largest single professional hairdressing market – through the acquisitions of Nattura Laboratorios, S.A. de C.V, and Zotos International Inc.
Every second the hair of 20 consumers is colored with Henkel hair colorants!
Our Top Brands in North America
When it comes to the professional marketplace, Dial is a known and trusted brand that inspires a special sense of comfort and confidence with businesses and consumers alike. This preference for the Dial® brand extends to the away-from-home market as well, where the people who work in your facility, check into your hotel and visit your hospital are the same people using Henkel products in their own homes. They have come to rely on the consistent high quality of our products.
Our global Top Brands
Research and Development
Research and development provide the basis for our innovative products and solutions. The Consumer Brands’ research team is constantly at work to deliver consumer-centric innovations and high-class products and processes, so that we can meet even better the needs of our customers and consumers around the world.
News & Stories
Henkel Consumer Brands rewards suppliers for outstanding contributions
For the first time, Henkel’s newly established business unit Henkel Consumer Brands recognized its top suppliers for their industry-leading performance in 2022 with an award ceremony. The event took place at the American Cleaning Institute Convention in Orlando, Florida, on January 30 with more than 200 registered participants. The top partners were awarded in three categories: BASF was honored with the “Sustainability Award”. Novozymes, Innospec and Firmenich received each a “Best Innovation Contributor Award”. The winner of the “Supply Resilience Award” was Symrise.
Henkel signs agreement with Shell on renewable-based ingredients for Persil®, Purex® and all® brands
Shell to replace approximately 200,000 tonnes of fossil feedstocks with renewable feedstocks for cleaning ingredients used in Henkel’s largest laundry brands in North America. A third-party certified mass balance approach will be used.